Imagine for a moment what it would be like if you could be ‘king’ of a highly targeted slice of web territory, populated by your niche market. Take it a step further and imagine that you have your subjects’ full, undivided attention and trust…Well, this website traffic tactics is more than a daydream. This is reality – and it is available to you when you set up your own niche-targeted Yahoo! Group.

Well run Yahoo groups receive plenty of traffic. Any group with a high membership count and lots of active threads will show up select keywords both within search engine results and in Yahoo’s group results.

Yahoo displays groups in order of popularity based on  their membership count and level of activity. Search engines like Google love the text-rich content, and you’ll often find message board posts show up high in the rankings for select niche terms.

The truly great thing about running your own Yahoo group, though, is that you acquire unlimited access to your target market.

You can take surveys, post articles and newsletters to the groups, announce special offers and promote your web site. Basically, you can do pretty much anything you’d normally do with your own opt-in email list.

You might be wondering: why not just stick to a regular opt-in list?

There are a couple of reasons you might consider setting up a ’separate’ group. First, if you can’t afford your own full-blown autoresponder right now, Yahoo groups will let you build a list of potential subscribers for free. Secondly, cross-promotion between a regular list and the Yahoo group can snare more subscribers in your net.

The bulk of your work with this method comes down to promoting the group to gain more members, and the most obvious traffic source for this would be a PPC campaign on your niche keywords.

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