One of the most effective ways to generate ‘free’ website traffic tactics is through participating in what is known as a joint venture (JV).

A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted traffic. It is one of the most common website traffic tactics.

Joint ventures are agreements. The term sounds fancy, but that’s really all it’s about. When two or more businesses form a partnership, and agree to work together for a certain period of time on a project, that’s a joint venture.

The benefits of joint venture marketing are almost too numerous to list. The relationships you build and the resources you gain access to can skyrocket your business from ground zero to wildly profitable in record time.

JVs typically don’t require a lot of up front investment of hard cash. That’s the beauty of the method. If you’re stuck in your business due to lack of capital, a JV can give you the leverage you need to move ahead.

This is because JVs hold shared, future profit as their focus. It is to the benefit of both parties to contribute the resources they have available.

Let’s say you have a great product, but no list and no experience generating traffic. You can find a JV partner who has a list and plenty of traffic-pulling know how that would love to endorse and promote your product for a share of the sales.

Both parties win in that scenario. The list owner generates extra profits for himself without the hassle of creating a product, and you generate profit without paying for traffic or spending month’s building a list.

The scenario I just described to you is one of the most common types of joint ventures among information product marketers. You aren’t limited to endorsement based JV’s, though. Anything of value can be exchanged in a joint venture.

Here’s a quick list to get you thinking about creative JV scenarios and how they can benefit your business:

-   partner up to reach new markets

-   partner up to crush your competition

-    gain new leads and subscribers

-   sell off excess inventory

-    test out new ideas and special offers

-   reduce overhead expenses

-   start a new business with little up front investment

-    outsource your work or find a partner who can “fill in the gaps” in your areas of weakness (e.g., copywriting, site design)

-    Improve your offers (more products, more bonuses via your jv partner)

-    JV partners can be counted as ’super-affilates’ and resellers

-    create long-term relationships (business relationships, or ‘network’, are one of the major keys to truly profiting online)

Several ways in which you can utilize joint ventures to your advantage of achieving your main goals are to send out personal requests to web site owners of similar sites and through ezine ad swaps.

In both scenarios, you will need to personally contact either the web site or ezine owner. This is the best way to receive a reply. However, I must warn you now, getting a joint venture take time. Be prepared for rejection. But don’t take it personally. Lots of internet marketers are extremely busy and may take up to an entire week to check their email messages. Some might get back to you, and some might not. It’s nothing personal against you. I wish you succeed in this website traffic tactics.

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